Voltrex

"The Rhodes team has always been proactive in understanding the nature of our work and promoting our business concept in an innovative, stylish and high quality fashion. This has helped us build brand awareness and compete more effectively".
Richard Harris, CEO Voltrex

The challenge

Voltrex is a City firm providing a wide range of services to financial institutions, companies and high net worth individuals. They needed to communicate their proposition in a more professional manner and engage both their commercial and their affluent consumer audiences.

The solution

The logo evokes a sense of professionalism, solidity and financial growth. We also created a sub-brand identity for Voltrex Foreign Exchange (VFX). For the marketing literature and website, we used striking architectural images to evoke a sense of strength and stability. Our advertising campaigns focused on the important balance between risk and opportunity.