St John Ambulance

"Rhodes have completely understood our organisation and goals. As a result the major successful re-launches of both our First Aid at Work programme and our Community First Aid suite have ensured that our projects look professional, contemporary and accessible
St John Ambulance find Rhodes big enough to cope and small enough to care".
Elaine Howlings, Training Manager St. John Ambulance

The challenge

St John Ambulance is a universally recognised organisation, and is the UK’s leading First Aid training provider. To support their new training courses, we needed to develop and strengthen the First Aid brand and resources.

The solution

We created a strong, practical and versatile new image for the full range of First Aid training courses.

The new image was designed to make the courses more memorable and user friendly for both trainer and student. The new brand identity was implemented across trainer guides, worksheets for students, scenario cards, playing cards and PowerPoint presentations.

For added realism, we filmed and art directed actors in accident scenarios and produced DVDs and videos for use in the training courses.