National Audit Office

"We were extremely pleased with the creative flair and design sense shown by your team and felt that you entirely met the difficult brief in a professional and accomplished way".
Rob Prideaux, Director National Audit Office

The challenge

The Value for Money (VFM) development team is responsible for running training and providing guidance for National Audit Office (NAO) staff, and overseas audit institutions and Government bodies. To reflect a new programme of training, Rhodes was commissioned to re-brand the VFM team and to design literature, launch packs, on-line templates, design guidelines and digital media.

The solution

DNA influenced the logo design to reflect the teams’ approach to getting beneath the skin of an organisation. Combined with “bubbles” surfacing, the identity communicates a sense of new ideas coming to the surface. The new brand identity was launched at a high profile event, hosted by Auditor General Sir John Bourn. We also designed the stage and digital graphics for the event, in addition to all launch literature and promotional material.