London Furniture Services
"Initially, we considered three different companies for our requirements. Rhodes outshone both a larger and smaller company by a long way. We have, and will always be pleased to recommend them".
Michael Cohen, Managing Director, LFS
The challenge
The furniture manufacturer needed to reposition itself, away from its old fashioned parochial image, to a modern company with national coverage.
The solutionA subtle name change to LFS ensured continuity yet changed the perception of the company only covering the London area. The labels that are stitched into furniture influenced the contemporary design solution. We implemented the brand identity across stationery, marketing literature and exhibition stands.