Dreams Come True Charity

"Rhodes demonstrated a full understanding of the nature of our charity and its challenges. This clear insight resulted in Rhodes producing a highly effective brand that moves our charity on to the next generation".
D’Arcy Myers, Chief Executive Dreams Come True Charity

The challenge

In order to compete effectively, engage new supporters and help achieve their objectives, the charity for terminally and seriously ill children needed to communicate a more modern, professional, positive and forward thinking identity. It was also important that the re-branding was not seen as a frivolous or superficial exercise.

The solution

The first task was to ensure that the internal audience bought into the project. This was achieved by clearly communicating the case for the re-brand and the significant benefits. This, combined with consultation and communication at key stages, meant that everyone bought into the change from an early stage. The core concept centred on the child’s dream. The dream they wanted fulfilled, was only limited by their imagination – turning thoughts into fulfilled dreams. We developed the existing balloon concept that was synonymous with the charity, and was valuable in terms of brand recognition. The three balloons of the logo represent thought bubbles and together with the attached ribbons, form a representation of the family unit and the positive impact the charity has on the family as a whole. Purple was retained from the old identity and black was replaced with a bright and optimistic orange. A lower case type was employed to reflect the highly personal nature of the organisation.